If I have said it once, I have said it 1000 times.  We are not trying to build the biggest church in the city.  We are trying to lead people toward living a transformed life so that we can transform the city.  Therefore, I do not believe what is going to transform our culture is trying to get as many butts in the seats as we can.  However, I do believe that there will come a time in some people’s lives where coming to Relevant is the exact thing they will need to take a step toward Jesus on their spiritual journey. 

Most new people come to Relevant from a personal invite, but there are some people who may need to step into Relevant who don’t know anyone who goes here.  How will they hear about it?  That is why we do  “Culture Marketing.”  We don’t think any of the marketing that we do will make someone who is unchurched all of a sudden want to go to church.  The purpose of our culture marketing is to infuse Relevant into the minds of the people in our culture, so if and when they ever feel like they need some help on their spiritual journey, Relevant is the 1st place they think about. 

We have tried a lot of different things with culture marketing: invite cards, invite emails, yard signs, billboards, etc.  One of the things we have never tried is radio advertising.  Not anymore.  Starting in June for the next three months Relevant will have a commercial on Q98.5 (www.q985fm.com).

Here is what the commercial sounds like (q98-relevant-commerical2).  Please pray that people who God wants to spiritually transform will hear this and respond.  Also…I know I sound like a complete dork.  DON’T MAKE FUN OF ME!

Pastor Ronnie

This entry was posted on Monday, June 7th, 2010 at 8:10 am and is filed under Glocal Transformation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.